At last year’s Comic-Con, Suicide Squad trailer premiered for a packed Hall H crowd, and Hall H crowd only. But, naturally, it quickly appeared online, and two days later, director David Ayer released the official version before he, or Warner Bros. Pictures, probably wanted to. What’s the problem, you might be wondering. Isn’t any publicity good publicity, especially when your Comic-Con-premiering trailer is more popular than Batman v Superman: Dawn of Justice‘s? Certainly, unless it’s a Fantastic Four-level disaster. But studios need to feel like they have the power, even though the opposite’s true (if fans don’t care, they won’t come, and the project dies). Announcing that the trailer for Star Wars: The Force Awakens is going to debut at this exact time, as opposed to what happened with Suicide Squad, when someone filmed the thing on their phone and uploaded it to YouTube, is how they can control the narrative.
Source: Uproxx | The Wrap | We Got This Covered